Privacy Policy

Last updated: September 20, 2026

1. Scope and Contact

This Privacy Policy explains how ReelMuse handles personal information when you visit reelmuse.app, create an account, purchase credits or a subscription, upload content, or generate images and videos (the "Service").

The Service is operated under the ReelMuse name. For privacy questions, legal notices, or rights requests, contact support@reelmuse.app.

2. Information We Collect

Depending on your use of the Service, we process:

• Account and authentication data: name, email address, profile image, account identifiers, password hash, verification status, sessions, and information supplied by Google, GitHub, or another sign-in provider.
• Generation content: prompts, uploaded images, videos and other references, model and generation settings, task status, generated images and videos, asset history, and share links.
• Billing and credit data: order and subscription records, selected plan or pack, transaction and payment-provider identifiers, payment status, billing email, credit grants and consumption. ReelMuse does not receive or store your full payment-card number.
• Support and safety data: messages sent to support, reports, moderation signals, account restrictions, and information needed to investigate abuse, payment disputes, or security incidents.
• Technical and usage data: IP address, browser and device information, operating system, locale, session and event data, pages and features used, timestamps, referrer, UTM or affiliate source, and diagnostic information.
• Cookies and similar technologies: authentication cookies, locale and preference storage, analytics identifiers, attribution cookies, pixels, and related technologies described in the Cookie Policy.

3. Sources of Information

We collect information:

• Directly from you when you register, upload content, enter prompts, purchase, share, or contact support;
• Automatically from your browser or device when you use the Service;
• From authentication, payment, analytics, affiliate, hosting, storage, and AI providers involved in your request;
• From another user when they submit content involving you, subject to their obligation to have the required rights and consent.

4. How and Why We Use Information

We process information to:

• Provide accounts, authenticate users, run requested generations, store results, apply watermarks, display assets, and create user-requested share pages;
• Calculate, grant, consume, return, and display credits;
• Process payments, subscriptions, renewals, cancellations, refunds, invoices, and payment disputes;
• Provide support, recover accounts, communicate operational notices, and respond to rights requests;
• Secure the Service, detect fraud and abuse, enforce our Terms, moderate content, and investigate incidents;
• Diagnose errors, understand feature use, measure acquisition and conversion, and improve performance;
• Meet tax, accounting, legal, regulatory, and reporting obligations.

Where applicable, our legal bases include performing our contract with you, complying with legal obligations, your consent, and our legitimate interests in operating, securing, measuring, and improving the Service. Where we rely on legitimate interests, we consider the impact on your rights—especially where content may involve a child. You may withdraw consent for future processing where consent is the basis.

5. AI Processing and Automated Safety Checks

To perform a generation, ReelMuse transmits the necessary prompt, uploaded references, and settings to third-party AI infrastructure or model providers. Depending on the selected model, these may include Kie.ai and services or models associated with Google, OpenAI, ByteDance, MiniMax, Alibaba/Wan, Kling, Agnes, or other providers shown in the Service.

Generation requests may be automatically screened for sexual, exploitative, violent, illegal, or otherwise restricted content. A provider or ReelMuse may reject a request or return a safety error. These checks support service safety; they are not used to make decisions about employment, credit, housing, insurance, or other similarly significant matters.

ReelMuse does not use uploaded media to identify you biometrically or to train ReelMuse-owned models. Third-party providers process content under their own technical, retention, and contractual terms. Do not submit content you are not authorized or comfortable sending to those providers.

6. How We Disclose Information

We do not sell personal information for money. We disclose information as needed to:

• AI and infrastructure providers for generation, task processing, content-safety checks, output retrieval, hosting, storage, delivery, and watermark processing;
• Authentication providers such as Google or GitHub when you choose those sign-in methods;
• Payment providers such as Stripe, PayPal, or Creem to create and administer transactions and subscriptions;
• Analytics providers that may include Google Analytics, Microsoft Clarity, Plausible, OpenPanel, and Vercel Analytics when enabled;
• Affiliate and attribution providers that may include Affonso or PromoteKit when enabled;
• Email and support providers to deliver verification, recovery, transactional, and support communications;
• Professional advisers, authorities, and other parties where necessary to comply with law, protect rights and safety, investigate misuse, or complete a merger, financing, acquisition, or asset transfer.

Some privacy laws may define certain analytics, advertising, or affiliate disclosures as "sharing" even where no money is exchanged. Where such law applies, you may request an applicable opt-out at support@reelmuse.app. We do not discriminate against users for exercising privacy rights.

7. International Transfers

Providers and infrastructure may process information outside your country, including in the United States, the European Economic Area, Singapore, or the People's Republic of China, depending on the service and model selected. Where required, transfers are supported by adequacy decisions, contractual safeguards such as standard contractual clauses, or another lawful mechanism. You may contact us for information about safeguards applicable to your data.

8. Retention and Deletion

We retain information only for the period reasonably required for the purposes described above:

• Account, generation history, and accessible assets are generally retained while your account remains active;
• Billing, credit, fraud-prevention, security, and transaction records may be retained longer to satisfy tax, accounting, dispute, and legal obligations;
• Logs and analytics data are retained according to operational needs and the enabled provider's configured retention period;
• Third-party AI, payment, analytics, hosting, and storage providers may retain information according to their own contracts, legal duties, and deletion cycles.

Deleting an asset currently removes its task record from ordinary account views. An underlying file, soft-deleted database record, cached copy, provider copy, or backup may remain until the relevant storage, backup, provider, security, or legal-retention cycle completes.

To request account deletion, email support@reelmuse.app from your registered address. After verification, we will delete or de-identify eligible personal information and instruct applicable service providers where required, while retaining information necessary for legal, accounting, fraud-prevention, security, and dispute purposes.

9. Public Sharing

When you create or use a share link, the selected output and related share-page information become accessible to people with that link and may be downloaded or copied by them. Do not create a share link for private, confidential, infringing, or unauthorized content. Removing an item from your account may not remove copies previously downloaded by others.

10. Security

We use measures such as encrypted network connections, authentication controls, access restrictions, and provider credential protection. No transmission or storage system is completely secure, so we cannot guarantee absolute security.

11. Your Rights and Choices

Depending on where you live, you may have the right to:

• Access, obtain a copy of, or learn about personal information we process;
• Correct inaccurate personal information;
• Delete eligible personal information;
• Receive certain information in a portable format;
• Object to or restrict processing and withdraw consent for future processing;
• Opt out of applicable sale, sharing, targeted advertising, or profiling;
• Appeal a decision on a privacy request or complain to a data-protection authority;
• Exercise these rights without unlawful discrimination.

Submit a request to support@reelmuse.app. We may verify your identity and authority before responding. Authorized agents may submit requests where applicable. Legal exceptions may permit or require us to retain certain information.

Browser controls and supported privacy signals may limit some cookies or tracking. See the Cookie Policy.

12. Children's Privacy

The Service is not directed to children under 13, and they may not create an account or submit personal information. Users below the age of majority must have a parent or legal guardian review their use as required by local law.

Baby and child-themed generation tools are intended for parents, legal guardians, and authorized adults. If you upload media featuring a minor, you represent that you have the rights and consent required to process and share it. Contact us if you believe a child submitted personal information without appropriate authorization.

13. Changes to This Policy

We may update this Policy as the Service or law changes. We will update the date above and, for material changes, provide additional notice through the Service or email where reasonably practicable.

14. Contact

Privacy requests and questions: support@reelmuse.app